About Us

Sun Marketing Agents is a premier manufacturers' representative firm specializing in commercial foodservice equipment since 1990. With deep roots in the industry and a passion for partnership, we proudly represent leading brands and deliver results through strong relationships, technical expertise, and unwavering commitment to our customers' success.


Serving dealers, consultants, and end-users across our territory, we offer hands-on support—from product training and demonstrations to project consultation and post-sale service. We believe trust is earned, not given, and we work every day to be the team you can count on.


At Sun Marketing, we're more than reps—we're advocates, problem-solvers, and partners. Our reputation is built on responsiveness, reliability, and real-world experience that drives value at every step.

Meet Our Team

Rich Abernethy

Rich Abernethy

Founder/Owner

Mike Abernethy

Mike Abernethy

President/Owner
Central Florida

Jim Demara

Jim Demara

Vice President/Owner
Tampa Bay/West Florida

John English

John English

Vice President/Owner
South Florida

Kristie Howard

Kristie Howard

Territory Manager/K-12 Specialist
North Florida/Panhandle

Keith Schneider

Keith Schneider

Territory Manager
South Florida

Carlos Urquia

Carlos Urquia

Territory Manager
Central Florida

Kevin Smith

Kevin Smith CFSP

Territory Manager
Naples, Sarasota

Inside Sales & Customer Service

Sarah Nesselt

Sarah Nesselt

Office Manager

Daniela Gomez-Sancho

Daniela Gomez-Sancho

Project Manager

Emily Sorenson

Emily Sorenson

Customer Service