Our Team

In 1990, Rich Abernethy,  CEO, and Patrick Giannini co-founded Sun Marketing Agents, Inc. Their primary objective was to establish a leading presence in representing food service equipment manufacturers in the state of Florida. Over the years, Sun Marketing garnered a stellar reputation for its partnerships with renowned manufacturers, including but not limited to American Panel Corporation, InterMetro, and Stero.

Recognizing the need for additional sales personnel as the company expanded its portfolio of manufacturers, dealers, and consultants, Rob Rademacher and John English, a partner, were welcomed to the team. They concentrated their efforts on serving the vibrant Southeast coast of the state. Rob later retired from his position.

Jim DeMara assumed the role of Vice President and General Manager, contributing significantly to the company's success while overseeing the greater Tampa area. He also became a valued partner in the company.

To address the growing demands of the rapidly expanding Orlando area and northern Florida, Mike Abernethy became President of Sun Marketing Agents. His vision, integrity and collaboration is leading our team with long term perspective. In a recent development, Carlos Urguia was appointed to manage central and north Florida. Keith Schneider was strategically hired to fortify Sun Marketing's presence in Southeast Florida. Simultaneously, Kristie Howard assumed the position of Territory Manager, overseeing South Florida with her base of operations in Miami. These key team members have played pivotal roles in Sun Marketing Agents' continued growth and success.


Meet Our Team

Principals:

Rich Abernethy
Rich Abernethy
Owner/CEO
Cell: (813) 917-3366
Rich@sma-reps.com
Mike Abernethy
Mike Abernethy
Owner/President/Territory Manager Central Florida
Cell: (813) 679-6199
mike@sma-reps.com
John English
John English
Owner/Vice-President/Territory Manager South Florida
Cell: (561) 441-3661
john@sma-reps.com
Jim DeMara
Jim DeMara
Owner/Vice-President/GM/Territory Manager Tampa
Cell: (813) 956-0069
jim@sma-reps.com

Sales Team:

Keith Schneider
Keith Schneider
Territory Manager South Florida
Cell: 954-952-5709
keith@sma-reps.com
CarlosUrquia
Carlos Urquia
Territory Manager Central and North Florida
Cell: (407) 413-1649
carlos@sma-reps.com
Kristie Howard
Kristie Howard
Territory Manager South Florida/Marketing
Cell: (352) 328-4321
kristie@sma-reps.com

Office Staff:

Sarah Nesselt
Sarah Nesselt
Office Manager
Office: (813) 615-1115
Fax: (813) 615-1117
sarah@sma-reps.com
Daniela Sancho
Daniela Sancho
Project Manager/ Inside Sales Support & Customer Service
Office: (813) 615-1115
Fax: (813) 615-1117
daniela@sma-reps.com

Corporate Headquarters
12499 Telecom Drive
Tampa, FL 33637
 

Mailing Address
12499 Telecom Drive
Tampa, FL 33637
 

Contact Details
Phone: 813-615-1115