Our Team

In 1990, Rich Abernethy, CEO, and Patrick Giannini co-founded Sun Marketing Agents, Inc., with the primary goal of becoming a leading representative for food service equipment manufacturers in Florida. Over the years, Sun Marketing built a stellar reputation through partnerships with renowned manufacturers such as American Panel Corporation, InterMetro, and Stero.

As the company expanded its portfolio of manufacturers, dealers, and consultants, the need for additional sales personnel became evident. To meet this demand, Rob Rademacher and John English, a partner, joined the team, focusing their efforts on serving the dynamic Southeast coast of Florida. Rob later retired, leaving a legacy of dedication.

To support the growing demands of the rapidly expanding Orlando market and northern Florida, Mike Abernethy assumed the role of President of Sun Marketing Agents. Guided by his vision, integrity, and collaborative approach, Mike continues to lead the company with a long-term perspective.

Jim DeMara took on the role of Vice President and General Manager, overseeing operations in the greater Tampa area and contributing significantly to the company’s success. Jim also became a valued partner, further strengthening Sun Marketing’s leadership team.

In recent developments, Kristie Howard was appointed to manage northern Florida and became our K-12 specialist, while Keith Schneider bolster’s Sun Marketing’s presence in Southeast Florida. Additionally, Sarah Varga was hired as a Territory Manager covering the greater Tampa Bay area and the west coast. She brings extensive CAD and Revit expertise to our team.

These strategic hires and leadership appointments have been instrumental in driving Sun Marketing Agents’ ongoing growth and success, ensuring the company remains a trusted name in the industry.


Meet Our Team

Principals:

Rich Abernethy
Rich Abernethy
Owner/CEO
Cell: (813) 917-3366
Rich@sma-reps.com
Mike Abernethy
Mike Abernethy
Owner/President/Territory Manager Central Florida
Cell: (813) 679-6199
mike@sma-reps.com
John English
John English
Owner/Vice-President/Territory Manager South Florida
Cell: (561) 441-3661
john@sma-reps.com
Jim DeMara
Jim DeMara
Owner/Vice-President/GM/Territory Manager Tampa
Cell: (813) 956-0069
jim@sma-reps.com

Sales Team:

Keith Schneider
Keith Schneider
Territory Manager South Florida
Cell: 954-952-5709
keith@sma-reps.com
Kristie Howard
Kristie Howard
Territory Manager North Florida, K-12 Specialist
Cell: (352) 328-4321
kristie@sma-reps.com

Office Staff:

Sarah Nesselt
Sarah Nesselt
Office Manager
Office: (813) 615-1115
Fax: (813) 615-1117
sarah@sma-reps.com
Daniela Sancho
Daniela Sancho
Project Manager/ Inside Sales Support & Customer Service
Office: (813) 615-1115
Fax: (813) 615-1117
daniela@sma-reps.com

Corporate Headquarters
12499 Telecom Drive
Tampa, FL 33637
 

Mailing Address
12499 Telecom Drive
Tampa, FL 33637
 

Contact Details
Phone: 813-615-1115