Rich Abernethy and Patrick Giannini established Sun Marketing Agents, Inc in 1990.  The corporation began providing representation for food service equipment manufacturers in the state of Florida.  The name Sun Marketing soon became associated with quality manufacturers such as but not limited to American Panel Corporation, The Montague Company, InterMetro, and Stero.  The addition of manufacturers, dealers, and consultants prompted Sun Marketing to look for additional sales personnel.  Rob Rademacher and John English joined to cover the ever-busy SE coast of the state.  Jim DeMara has responsibility for the west coast of Florida, while Rich continues to cover the greater Tampa area.  Mike Abernethy has responsibility for the rapidly growing Orlando area and northern Florida. Keith Schneider was recently hired in SE Florida and Kristie Howard Territory Manager is now covering South Florida and based out of Miami.

Employees: 

Mike Abernethy: Phone: (813) 679-6199 Email Mike President of SMA, Mike has a Bachelor of Science degree in General Business Administration and has been with the company since 2008.

Rich Abernethy, CFSP: Phone: (813) 917-3366 Email Rich CEO and Founder of SMA, Rich has a Bachelor of Science Degree, has been a factory sales manager, is a former Young Lion, has participated on numerous factory rep councils and industry related panels.

John English, CFSP: Phone: 561-441-3661 Email John Vice President and a Stockholder of SMA, John has a Bachelor of Business Administration Degree, has been a factory sales manager and participated on numerous factory rep councils.

Jim DeMara: Phone: (813) 956-0069 Email Jim Vice President/General Manager and a Stockholder of SMA, Jim has an Associate of Applied Science Degree and has been has been with the company since 2007.

Kristie Howard: Phone: (352) 328-4321 Email Kristie Territory Manager is now covering South Florida and based out of Miami. She has over 20 years of experience in the foodservice industry.

Keith Schneider: Phone: (954) 952-5709 Email Keith Territory Manager for SMA, Keith has an Associate of Arts degree and has been in the Foodservice Industry for over 20 years.

Sarah Nesselt: Office Manager

Daniela Gomez-Sancho : Daniela started with us in October and works in the Tampa office doing Customer Service and Quoting.

Carlos Urquia: Email Carlos Territory Manager for Central and North Florida and started with SMA in 2022.